Ari AI
- Cut user acquisition costs 95% by creating a high-engagement Discord community with targeted ads for ICP.
- Achieved a 60% increase in lead acquisition and an 80% survey completion rate through A/B testing go-to-market strategies, securing critical user data.
- Onboarded beta users via research & prototyping, teamed with design/engineering to refine and ship features.
- Streamlined cross-functional teams to accelerate MVP iterations, cutting time-to-market by 30% for AI features.
- Conducted beta user feedback interviews via WhatsApp, Zoom, Discord, and Instagram to surface critical UX insights.
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